Pangolins: the fight for screen time and survival
With the constant bombardment of information and social media content, getting important conservation messages out to the world has become increasingly difficult. Documentaries face stiff competition for screen time from series, sport coverage and reality shows.
Recognising this challenge, the producers of the film Eye of the Pangolin have launched a competition to entice viewers by offering them the chance to win a safari in Africa, just by watching the film and taking a short quiz.
Since its launch in May 2019 Eye of the Pangolin has received almost 40,000 views around the world on YouTube, where the film has been made freely available. The film has been translated into several different languages and has been screened to hundreds of additional viewers at film festivals and conservation symposiums in the US, UK and across Africa. However, the producers have set an ambitious target of making it the most-watched wildlife documentary ever, and to achieve this they must reach 10 million views.
The magnificent prize includes 10 nights in Victoria Falls, Chobe National Park and the Okavango Delta as well as USD5,000 towards the cost of the winner’s international flights. The safari is sponsored by Pangolin Photo Safaris – Africa’s leading photographic safari operator and lodge owner – in partnership with Ilala Lodge, Bushman Plains and Mack Air.
Says director of Pangolin Photo Safaris Toby Jermyn: “As a major production and funding partner of the film, we’re committed to reaching the greatest possible number of viewers in the shortest possible time, so that people everywhere will come to know this shy, enigmatic creature and care enough to help stop the illegal wildlife trade threatening its survival. We’re offering one lucky viewer the opportunity to experience the natural beauty and splendour of Africa and support conservation awareness, just by watching the film and taking the quiz. So it’s a win-win situation – especially for pangolins.”
The film is conveniently 45 minutes long, making it ideal to watch during a lunch break, while waiting for the rugby to start, while waiting to board a flight, or during free time at home.
For a chance to win the holiday of a lifetime visit www.pangolinphoto.com/the-quiz